Light Up Your Market!
Sprints

๋„๋Œ€์ฒด ๋‚ด๊ฐ€ ์›ํ•˜๋Š” ์ง๋ฌด๋Š”, ์–ด๋–ป๊ฒŒ ๊ฒฝ์Ÿ๋ ฅ์„ ๋ณด์—ฌ์ค„ ์ˆ˜ ์žˆ์„๊นŒ? ํ•˜๊ณ  ๊ณ ๋ฏผํ•˜๊ณ  ์žˆ๋‹ค๋ฉด. ์‹ค๋ฌด์—์„œ ๋ฐ”๋กœ ํ™œ์šฉํ•  ์ˆ˜ ์žˆ๋Š” ์‹œ์žฅ ์ง„์ž… ์ „๋žต ํ”„๋กœ์„ธ์Šค๋ฅผ ๋ฐœํŒ์œผ๋กœ ์‚ผ์•„, ๊ธ€๋กœ๋ฒŒ ์‹œ์žฅ์œผ๋กœ ๋‚˜์•„๊ฐˆ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.


์‹œ์žฅ์ง„์ž… ์ „๋žต ์Šคํ”„๋ฆฐํŠธ
Market Entry Strategy

์ผ์ • : ์Šคํ”„๋ฆฐํŠธ ์ด 4ํšŒ (์˜คํ›„ 2:00~5:00, 3์‹œ๊ฐ„์”ฉ)
์žฅ์†Œ : WeWork ์—ฌ์˜๋„์—ญ์ 
์ง„ํ–‰ : ์˜์–ด ๋ฐ ํ•œ๊ตญ์–ด

์ฐธ๊ฐ€๋น„:
์ผ๋ฐ˜ : 550,000์›
๏ปฟ์ปค๋ฎค๋‹ˆํ‹ฐ ๋ฉค๋ฒ„ : 110,000์› (์—ฐ๊ฐ„ ๋ฉค๋ฒ„)

Workshops

4ํšŒ์˜ ์Šคํ”„๋ฆฐํŠธ๋ฅผ ํ†ตํ•ด, ์ „๋ฌธ๊ฐ€์™€ ํ•จ๊ป˜ ํ”„๋กœ์ ํŠธ๋ฅผ ์ง„ํ–‰ํ•˜๋ฉฐ ์ฒด๊ณ„์ ์ธ ์‹œ์žฅ ์ง„์ž…์ „๋žต์„ ๋ฐฐ์šฐ๊ณ  ์‹ค์Šตํ•ฉ๋‹ˆ๋‹ค. ์ถ”๊ฐ€๋กœ ์ œ๊ณต๋˜๋Š” ์˜จ๋ผ์ธ ๊ฐ•์˜์™€ ์ปค๋ฎค๋‹ˆํ‹ฐ ๋ฉค๋ฒ„ ์ „์šฉ ํฌ๋Ÿผ์„ ํ†ตํ•ด ๊ณ„์†ํ•ด์„œ ์Šคํ‚ฌ๊ณผ ์ปค๋ฆฌ์–ด๋ฅผ ๊ฐœ๋ฐœํ•˜์„ธ์š”.

 

Sprint 1.
๋””์ž์ธ, ์šฐ๋ฆฐ ๋ชจ๋‘ ์ธ๊ฐ„์ด๋‹ค

  • Human-Centered Design Thinking

  • Conceptual Art

  • Building a narrative

Sprint 2.
๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ…, ์ตœ์‹  ์†Œํ”„ํŠธ์›จ์–ด

  • Landing Page

  • Marketing Software

  • Lead Conversion

Sprint 3.
์ธ๋ฐ”์šด๋“œ, ๊ณ ๊ฐ์„ ๋Œ์–ด๋“ค์ด๋Š” ํž˜

  • Customer Profile

  • Content Strategy

  • Channels

Untitled 10.005.jpeg

Sprint 4.
๊ธ€๋กœ๋ฒŒ ์ปค๋ฆฌ์–ด์˜ ์‹œ์ž‘

  • Linkedin Profile

  • Portfolio

  • Networking


์‹œ์žฅ์ง„์ž… ์ „๋žต, ์–ด๋–ป๊ฒŒ ์„ธ์›Œ์•ผ ํ• ๊นŒ?

ํ˜์‹ ์€ ๋ฐ˜์ง์ด๋Š” ์•„์ด๋””์–ด์™€, ๊ทธ๊ฒƒ์„ ์‹คํ˜„์‹œํ‚ค๊ณ  ์ˆ˜์ต์„ฑ์„ ๋งŒ๋“ค์–ด ๋‚ด๋Š” ๊ณผ์ •์„ ํ†ตํ•ด ๋งŒ๋“ค์–ด์ง‘๋‹ˆ๋‹ค. ํšŒ์‚ฌ๊ฐ€ ์ข‹์€ ์•„์ด๋””์–ด๋‚˜, ์ข‹์€ ๊ธฐ์ˆ , ์ข‹์€ ์ œํ’ˆ์ด ์žˆ๋‹ค๊ณ  ํ•ด์„œ ์„ฑ๊ณตํ•˜๋Š” ๊ฒƒ์ด ์•„๋‹ˆ์ฃ . ์‹œ์žฅ์ง„์ž… ์ „๋žต์œผ๋กœ ํƒ€๊ฒŸ ์‹œ์žฅ์„ ์ •์˜ํ•˜๊ณ , ๋ˆ์„ ๋‚ด๋Š” ๊ณ ๊ฐ์„ ๋งŒ๋“œ๋Š” ๊ฒƒ์ด ํ•ต์‹ฌ์ž…๋‹ˆ๋‹ค.

์‹œ์žฅ์ง„์ž… ์ „๋žต์˜ 4๊ฐ€์ง€ ์Šคํ”„๋ฆฐํŠธ๋ฅผ ์—ฐ์Šตํ•˜์—ฌ ์‹ค์ œ ๊ฒฐ๊ณผ๋ฅผ ๋งŒ๋“ค๊ณ , ๊ธฐ์—…์ด ํ•„์š”๋กœ ํ•˜๋Š” ์Šคํ‚ฌ๊ณผ ๊ฒฝ๋ ฅ์œผ๋กœ ํ™œ์šฉํ•˜์„ธ์š”. ํ•จ๊ป˜ ์ œ๊ณต๋˜๋Š” ๋ฉค๋ฒ„์‹ญ ์ปค๋ฎค๋‹ˆํ‹ฐ๋ฅผ ํ™œ์šฉํ•˜์—ฌ ์ธํ„ด์‹ญ, ๊ธ€๋กœ๋ฒŒ ์ทจ์—… ๋“ฑ์˜ ๊ธฐํšŒ๋ฅผ ์žก์„ ์ˆ˜ ์žˆ๋„๋ก ๋„์™€๋“œ๋ฆฝ๋‹ˆ๋‹ค.

Learn

  • ๊ธ€๋กœ๋ฒŒ ์‹œ์žฅ์— ์ง„์ž…ํ•˜๊ธฐ ์œ„ํ•œ ๋น„์ฆˆ๋‹ˆ์Šค ๋ฐฉ๋ฒ•๋ก  ํ•™์Šต.

Practice

  • ์‹ค์ œ ์‹œ์žฅ์˜ ์ •๋Ÿ‰, ์ •์„ฑ์  ๊ฒฐ๊ณผ๋ฅผ ์–ป๋Š” ํ”„๋กœ์ ํŠธ๋ฅผ ์ง„ํ–‰ํ•˜์—ฌ ๋‚˜๋งŒ์˜ ๊ฒฝ์Ÿ๋ ฅ์œผ๋กœ ํ™œ์šฉํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

Achieve

  • Lighthouse์˜ ๋„์ „ ์ •์‹ ์ด ๊ฐ€๋“ํ•˜๊ณ  ์„œ๋กœ ๋•๋Š” ์ปค๋ฎค๋‹ˆํ‹ฐ์™€ ํ•จ๊ป˜ ๊ธ€๋กœ๋ฒŒ ์ธํ„ด์‹ญ, ์ทจ์—…, ์ฐฝ์—… ๋“ฑ์˜ ๊ธฐํšŒ๊นŒ์ง€.

ํœดํ•™์„ ํ•˜๊ณ  ๋ญ˜ ํ•ด์•ผ ํ• ์ง€ ๋ชฐ๋ผ ๋‹ต๋‹ตํ–ˆ๋Š”๋ฐ, ํ”„๋กœ์ ํŠธ๋ฅผ ์ง„ํ–‰ํ•˜๊ณ  ๋งˆ์ผ€ํŒ…์„ ์ง์ ‘ ์‹ค์Šตํ•˜๋ฉด์„œ ๊ธฐ์—…์—์„œ ์›ํ•˜๋Š” ๋Šฅ๋ ฅ์ด ๋‹จ์ˆœํžˆ ๋””์ž์ธ ๋Šฅ๋ ฅ๋งŒ์ด ์•„๋‹ˆ๋ผ๋Š” ๊ฒƒ์„ ์•Œ๊ฒŒ ๋˜์—ˆ์–ด์š”. ์ด์ œ ๋‚จ์€ ๋Œ€ํ•™์ƒํ™œ ๋™์•ˆ ์Œ“์•„์•ผ ํ•  ์Šคํ‚ฌ๊ณผ ์ปค๋ฆฌ์–ด ๋ฐฉํ–ฅ์— ๋Œ€ํ•œ ๊ฐ์„ ์žก์•˜์–ด์š”.
— ๋„๊ฒฝ๋ฆผ ๋‹˜, Summer Workshops ์ฐธ๊ฐ€

Your Teachers

 

You donโ€™t have to wait until you are ready. Youโ€™d better get going, and you will be ready along the way!

Mario Garcia-Lee
Program Lead, CEO | Linkedin >

ํ˜์‹  ๊ธฐ์—…์—์„œ ์ƒˆ๋กœ์šด ์ œํ’ˆ์„ ์‹œ์žฅ์— ์ง„์ž…ํ• ๋•Œ ์‚ฌ์šฉํ•˜๋Š” ๋ฐฉ๋ฒ•๋ก , ์ด๋ก ์œผ๋กœ ๋ฐฐ์šฐ์ง€ ๋ง๊ณ  ์ง์ ‘ ๊ฒฝํ—˜ํ•ด ๋ณด์„ธ์š”.

์˜ค ์„ธ ๋ฏผ
Head of Communities, Lighthouse | Linkedin >

Summer Workshops 2019 Assets.003.jpg

ํ•™๊ต์—์„œ ๋ฐฐ์šด ์ „๊ณต ๋‚ด์šฉ์„ ๊ธฐ์—…์—์„œ ํ•„์š”ํ•œ ์Šคํ‚ฌ๋กœ ์—ฐ๊ฒฐ์‹œํ‚ฌ ์ˆ˜๋Š” ์—†์„๊นŒ? ๋ผ๋Š” ์ƒ๊ฐ์„ ํ•ด๋ดค๋‹ค๋ฉด ๊ทธ ๋ฐฉ๋ฒ•์„ ์•Œ์•„๋ณด๊ณ  ์ฒซ๋ฐœ์„ ๋–ผ๋Ÿฌ ์˜ค์„ธ์š”!

์‹  ํ˜œ ์„ 
Community Lead, Entrepreneur in Residence | Linkedin >

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์ผ๋ฐ˜ ๋“ฑ๋ก

550,000์›

์ตœ๋Œ€ 6๊ฐœ์›” ๋ฌด์ด์ž ํ• ๋ถ€ ๊ฐ€๋Šฅ
(์นด๋“œ์‚ฌ๋ณ„ ๊ฐœ์›” ์ˆ˜ ์ƒ์ด)